About Boni LaValley

I am an experienced entrepreneur who has successfully developed and operated numerous types of businesses over my career. I now practice ontological coaching as a means of bringing the best of my knowledge and experiences to others to help them and their companies achieve unprecedented results in their work and their relationships.

I am a graduate of the Newfield Network Ontological Coach Training Program, and am a member of the national chapter of the International Coach Federation, and the Sacramento, CA chapter of the International Coach Federation.

I have chosen to pursue coaching as my “third act” because of my own personal experiences with being coached, and the dramatic impact it has had on me throughout my life. I have found that working with coaches has broadened my perspective immeasurably, and it has given me the tools and confidence to successfully resolve difficult situations with grace. Coaching has opened deeper relationships for me with family, friends and work colleagues, has helped me to define and refine my goals, and has given me the courage to go after them. In short, it has deeply enriched my life, and I want to help others discover the same benefits.

I have a BA in English Literature from University of California, Berkeley, and a MS in Environmental Engineering from Humboldt State University. I also have a degree in Fashion Design from Pacific Fashion Institute and am a Certified Instructor of English as a Second Language, with special certification in Business English. Finally, I have been credentialed to teach grades K-12 in the state of California, with certifications in English, Psychology, Sociology, History, and Spanish. I have taken many continuing education courses throughout the years, including extensive work with Landmark Education.

As an entrepreneur I have developed several businesses over the years. My first business was at university, when, with a partner, I developed the Laney Aquatics Swim Team. At 22 I opened my first “real” business, SidePocket, Inc., which designed, manufactured and sold handbags to major department stores around the world. In addition to several other entrepreneurial ventures, while I was raising young children I became a successful Color Consultant. Later, together with my husband, I developed and operated 6 Papa Murphy’s Take ‘n Bake Pizza Restaurants. For 14 years I functioned as CEO (and Marketing Director, CFO and jack of all trades) of our restaurants. My latest highly successful business venture has been Lake Tahoe Institute of English, an English language immersion school for international business professionals. This school was based on cutting-edge language learning techniques, with the program developed and directed by me.

In the past I have served on the Board of Directors for numerous local and national organizations, including Papa Murphy’s Franchise Advisory Board, Children’s Cabinet, and two non-profit adoption agencies. I have also served my community through volunteer participation in CASA, CPS Service Review Team, local schools and others.

In my personal life, I have been married to my husband for 36 years, and have raised 4 children with him. We now have 2 beautiful grandsons as well. I love traveling (46 countries and counting!), languages, study of almost anything, reading almost everything, hiking, skiing, water sports, everything about nature. Most of all, I find people endlessly fascinating and wonderful.